Ice cream sales dipped in July

Ice cream sales dipped in July

Ice cream sales dipped in July

July is ice cream month, but Americans didn’t eat as much as they did during the height of the coronavirus pandemic. 

Dairy Farmers of Wisconsin say data from market analysts at NPD shows total ice cream and frozen novelties sales dropped 7% compared to 2020 when the start of the pandemic caused sales to surge in grocery stores.  The checkoff group says sales are still 3% better than in 2019 before the pandemic hit.