Cheese sales remain strong during COVID recovery

Cheese sales remain strong during COVID recovery

Cheese sales remain strong during COVID recovery

The CEO of Wisconsin’s dairy checkoff group says cheese sales remain very strong after the pandemic, even as retailers and foodservice venues recover.

Chad Vincent tells Brownfield the strong sales this year are a bit of a surprise. “Retailers were really afraid of this year because they’re like trying to anniversary those amazing numbers last year. Wisconsin cheese is the best selling thing in grocery stores right now, and still, the numbers are significantly higher than they were last year.”

Vincent says both retailers and cheesemakers were caught by surprise.